Levi's Digital Advertising Campaign (2013)

The brief is to design a digital advertising campaign to promote Levi's to younger audience. The concept is to use digital billboards to project how the customers wear Levi's products and embrace their individuality. A detachable sensor button comes with the purchase of Levi's product, then customers need to register the sensor on the website which connects into their social media accounts. Whenever the customer walks past the billboards, they will be projected onto them.